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Advertising Terms & Conditions


Introduction. This Agreement between you and China Window and its affiliates consists of these Advertising Standard Terms and Conditions ("Terms and Conditions"), the Advertising Program (the "Program"), Frequently Asked Questions, which may be revised periodically, and the terms of any advertising campaign you submit or modify. "You" or "Advertiser" means any entity identified in an enrollment form submitted by the same or affiliated persons, and/or any agency acting on its (or their) behalf, which shall also be bound by the terms of this Agreement.

  1. Uses; Partner Sites. You agree that your ads may be placed on any site owned or operated by China Window (a "China Window Web Site") on any site owned by a third party (a "Partner") with which China Window has an agreement to place ads ("Partner Site"). Unless otherwise agreed to in writing by China Window, any ads may be modified without your consent to comply with any policy of China Window or any Partner Site. China Window reserves the right to, and in its sole discretion may, at any time review, reject, modify, or remove any ad. The Partners may also have certain rights allowing them to reject, modify or withdraw ads placed under this Agreement. No liability of China Window and/or any Partner shall result from any such decision.
  2. Communications Solely With China Window. Even if your ad(s) are placed on Partner Site(s), you agree to direct to China Window, and not to any Partner, any communication regarding your ad(s) on any Partner Site.
  3. Parties' Responsibilities. You are solely responsible for the content of your ads, including URL links. China Window is not responsible for anything regarding your Web site(s) including, but not limited to, maintenance of your Web site(s), order entry, customer service, payment processing, shipping, cancellations or returns.
  4. Prohibited Uses. China Window strictly prohibits using the China Window Web Site or any Partner Site(s) (i) to generate fraudulent impressions of or fraudulent clicks on Advertiser's ad(s) or third-party ad(s), including but not limited to using robots or other automated query tools and/or computer generated search requests, and/or the fraudulent use of other search engine optimization services and/or software; (ii) to advertise substances, services, products or materials that are illegal in any state or country where the ad is displayed; (iii) in any way that violates any policy posted on the China Window Web Site, as revised from time to time; or (iv) to engage in any other illegal or fraudulent business practice under the laws of any state or country where the ad is displayed. You may not include links to any Web site(s) as part of your ad, unless the content found at such site(s) is relevant to your Target(s). You may not run multiple ads linking to the same or similar site on the same search results page. Violation of these policies may result in immediate termination of this Agreement without notice, and may subject you to state and federal penalties and other legal consequences.
  5. Termination; Cancellation. China Window may at any time, in its sole discretion, terminate the Program, terminate this Agreement, or cancel any ad(s) or your use of any Target. Except as set forth in Section 5 above or unless China Window has previously canceled or terminated your use of the Program, China Window will notify you via email of any such termination or cancellation, which shall be effective immediately. You may cancel or delete any ad and/or terminate this Agreement by canceling or deleting all ads hereunder, with or without cause at any time, via your account by changing the end dates of such ad(s) to your desired cancellation date or by deleting the ads you no longer wish to run. A cancelled ad may continue to run for up to 24 hours before such cancellation takes effect. Upon cancellation of any ad or termination of this Agreement for any reason, (i) you shall remain liable for any amount due for clicks already delivered or for clicks on any ad(s) through the date such cancellation or termination takes effect, and (ii) Sections 2 and 4 through 15 shall survive termination.
  6. Confidentiality. Each party agrees not to disclose Confidential Information of the other party without prior written consent except as provided herein. "Confidential Information" includes (i) ads, prior to publication, (ii) submissions or modifications relating to any advertising campaign, (iii) clickthrough rates or other statistics (except in an aggregated form that includes no identifiable information about you), and (iv) any other information designated in writing as "Confidential." It does not include information that has become publicly known through no breach by a party, or has been (i) independently developed without access to the other party's Confidential Information; (ii) rightfully received from a third party; or (iii) required to be disclosed by law or by a governmental authority.
  7. No Guarantee. China Window makes no guarantee regarding the levels of impressions or clicks for any ad on its site or those of its Partners. China Window may offer the same Target to more than one advertiser. You may not receive any impressions for your ad(s) if for a given Target there are more advertisers than available display positions.
  9. Limitations of Liability; Force Majeure. In no event shall China Window or any Partner be liable for any act or omission, or any event directly or indirectly resulting from any act or omission of Advertiser, Partner, or any third parties (if any). EXCEPT FOR THE PARTIES' INDEMNIFICATION AND CONFIDENTIALITY OBLIGATIONS HEREUNDER, (i) IN NO EVENT SHALL EITHER PARTY BE LIABLE UNDER THIS AGREEMENT FOR ANY CONSEQUENTIAL, SPECIAL, INDIRECT, EXEMPLARY, OR PUNITIVE DAMAGES WHETHER IN CONTRACT, TORT OR ANY OTHER LEGAL THEORY, EVEN IF SUCH PARTY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES AND NOTWITHSTANDING ANY FAILURE OF ESSENTIAL PURPOSE OF ANY LIMITED REMEDY AND (ii) China Window'S AGGREGATE LIABILITY TO ADVERTISER UNDER THIS AGREEMENT FOR ANY CLAIM IS LIMITED TO THE AMOUNT PAID TO China Window BY ADVERTISER FOR THE AD GIVING RISE TO THE CLAIM. Each party acknowledges that the other party has entered into this Agreement relying on the limitations of liability stated herein and that those limitations are an essential basis of the bargain between the parties. Without limiting the foregoing and except for payment obligations, neither party shall have any liability for any failure or delay resulting from any condition beyond the reasonable control of such party, including but not limited to governmental action or acts of terrorism, earthquake or other acts of God, labor conditions, and power failures.
  10. Payment. You agree to pay all applicable charges under this Agreement, including any applicable taxes or charges imposed by any government entity, and that China Window may change its minimum pricing at any time. If you dispute any charge made under the Program, you must notify China Window in writing within sixty (60) days of any such charge; failure to so notify China Window shall result in the waiver by you of any claim relating to any such disputed charge. Charges shall be calculated solely based on records maintained by China Window. No other measurements or statistics of any kind shall be accepted by China Window or have any effect under this Agreement.
  11. Representations and Warranties. You represent and warrant that (a) all of the information provided by you to China Window to enroll in the Program is correct and current; (b) you hold all rights to permit China Window and any Partner(s) to use, reproduce, display, transmit and distribute ("Use") your ad(s); and (c) China Window and any Partner(s) Use, your Target(s), and any site(s) linked to, and products or services to which users are directed, will not, in any state or country where the ad is displayed (i) violate any criminal laws or third party rights giving rise to civil liability, including but not limited to trademark rights or rights relating to the performance of music; or (ii) encourage conduct that would violate any criminal or civil law. You further represent and warrant that any Web site linked to your ad(s) (i) complies with all laws and regulations in any state or country where the ad is displayed; (ii) does not breach and has not breached any duty toward or rights of any person or entity including, without limitation, rights of publicity or privacy, or rights or duties under consumer protection, product liability, tort, or contract theories; and (iii) is not false, misleading, defamatory, libelous, slanderous or threatening.
  12. Your Obligation to Indemnify. You agree to indemnify, defend and hold China Window, its agents, affiliates, subsidiaries, directors, officers, employees, and applicable third parties (e.g., all relevant Partner(s), licensors, licensees, consultants and contractors) ("Indemnified Person(s)") harmless from and against any and all third party claims, liability, loss, and expense (including damage awards, settlement amounts, and reasonable legal fees), brought against any Indemnified Person(s), arising out of, related to or which may arise from your use of the Program, your Web site, and/or your breach of any term of this Agreement. Customer understands and agrees that each Partner, as defined herein, has the right to assert and enforce its rights under this Section directly on its own behalf as a third party beneficiary.
  13. Information Rights. China Window may retain and use for its own purposes all information you provide, including but not limited to Targets, URLs, the content of ads, and contact and billing information. China Window may share aggregate (i.e., not personally identifiable) information about you with advertisers, business partners, including syndication Partners, sponsors, and other third parties. If you elect to participate in the syndication program, the display of your ad on Partner Site(s) will provide access to Partner(s) to the content of your ads, including the URL(s), and any contact or other information that can be obtained through such URL(s), as well as data regarding queries or clicks on directory categories that may enable such Partner(s) to determine your Targets.
  14. Miscellaneous. Any decision made by China Window under this Agreement shall be final. China Window shall have no liability for any such decision. You will be responsible for all reasonable expenses (including attorneys' fees) incurred by China Window in collecting unpaid amounts under this Agreement. This Agreement shall be governed by the laws of China. Any dispute or claim arising out of or in connection with this Agreement shall be adjudicated in Xu Hui District, Shanghai. This constitutes the entire agreement between the parties with respect to the subject matter hereof. Any modifications to this Agreement must be made in a writing executed by both parties. The waiver of any breach or default of this Agreement will not constitute a waiver of any subsequent breach or default. If any provision herein is held unenforceable, then such provision will be modified to reflect the parties' intention, and the remaining provisions of this Agreement will remain in full force and effect. Advertiser may not resell, assign, or transfer any of its rights hereunder. Any such attempt may result in termination of this Agreement, without liability to China Window. The relationship(s) between China Window and the "Partners" is not one of a legal partnership relationship, but is one of independent contractors. This Agreement shall be construed as if both parties jointly wrote it.

Updated on Nov. 14, 2005

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