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Link Editing Policy

 

By submiting your site to our China Directory, you are agreeing to use the following link editing policy and keep overall quality and usefulness of our China directory/resources.

Titles

The title should identify the site, not describe it. It should be both informative and concise.

Good titles ....

  • Do give the official name of the site as the title. Generally, the title will be obvious and prominently displayed on the site.
  • Do give the official name of the business or entity as the title, if the site is about the business, organization, or other entity (e.g. a company's home page).
  • Do contain the full form and acronym if the business, organization or other entity is known by both, and both are used on the site.
  • Do derive a concise title from the site's contents if the title is ambiguous or would give the appearance of spam.
  • Do have the first letter of each word in the title capitalized, except for articles, prepositions or conjunctions unless they begin the site title or a new part of a compound title.
  • Do not include superfluous keywords, unnecessary symbols and letters, company slogans or promotional language as part of the title.
  • Do not include words and phrases such as "Welcome to," "Online" and "Homepage of" or "Website" at the beginning or end of a title if it is not a component of the official name of the site.
  • Do not include punctuation marks or unnecessary symbols and letters, or special characters at the beginning of the title. Listings are, in some cases, sorted alphabetically and sometimes people try to get to the top of the list unfairly. If "aaa Website" is the submitted title, but the website is really called "Website," the best title is "Website."
  • Do not capitalize titles in their entirety.
  • Do not end with an exclamation mark or any other unnecessary punctuation.

Title examples

 

Descriptions

The description gives specific information about the content and/or subject matter of the site. It should be informative and concise, usually no longer than one or two lines. The basic formula for a good description is Description = Subject + Content.

In some cases, the contents of all the sites in your category will be same. For example, sites about businesses or organizations all contain similar information such as an "about" page, a products and services section, etc. In these cases, it's fine to just describe what the company does, focusing on it's products, services and specializations (i.e. the subject).

The following are the basic principles for writing good descriptions.

Good descriptions:

  1. Are concise, informative, and objective, telling end-users what they will find when they visit a web site.
    • Highlight the unique subjects and contents of the site, thus allowing the user to appropriately determine relevancy.
    • Include relevant and specific terms that will make it easier for the end-user to determine a site's relevancy to his/her query.
  2. Use logical sentence or phrase structure and proper punctuation and capitalization to make it easier for users to read directory listings.
    • Start descriptions with a capital letter and end with a period.
    • Use third person pronouns whenever possible, and avoid first and second person pronouns (e.g. "you", "your", "we", "us", "our", "I", or "me") as they are too subjective.
    • Check for spelling errors using the spell check tool.
    • Avoid using acronyms or abbreviations unless they are commonly understood by potential users of the category.
  3. Do not read like advertisements, sales pitches, opinions, or editorial reviews. The ODP does not advertise or review web sites.
    • Avoid superlatives commonly used in advertising, such as "best", "most", "greatest", or "cheapest."
    • Do not use emphatic punctuation (e.g., "!!!" ), all caps to denote emphasis, ampersands ( "&" ) or ellipses ( "..." ).
    • Do not give your personal review of any aspect of the website.
  4. Do not include excessive and unnecessary keyword repetition and other superfluous information.
    • Do not repeat the entire site title.
    • Do not excessively repeat the category name, keywords, phrases, or overuse adjectives.
    • Do not use specific dates, prices, time-sensitive numbers, or similar information that is subject to change.
    • Do not enter overused sentences and phrases, such as those starting with: "This site is...", "Site includes ..." or ending with "etc.", "and more".
    • Do not include: street/mailing and e-mail addresses, nearest intersection/highway exit, telephone/fax numbers, instructions for use of answering systems, hours of operation, prices, or other URLs.
  5. Do not make reference to illegally obtained content (e.g. pirated versions of software and music).
  6. May include limited quotations from a site (such as a brief quotation from a site's about page or similar informational areas) if paraphrasing proves too difficult.


Title Examples

The following are examples of poorly constructed titles that do not follow our link editing policy. Examples include reasons why they are poor, and are followed by examples of correctly constructed titles.

Bad Title
Web Cleaners and web cleaning key to Process Control Improvements - Teknek Coverting - Web cleaning equipment for the coating, laminating, printing, and converting industries.

  • This is a company's web site. The title field should contain only the company's name.
  • The title contains descriptive information. Titles should not contain descriptive information about the site (or in this case, the company). Descriptive information goes in the description field.
Good Title
Teknek - Web cleaning equipment for the coating, laminating, printing, and converting industries.

Bad Title
www.rescience.com - Manufacturer of distillation systems used to recycle and re-use solvents used by the printing industry.

  • The title should never be the URL. The URL goes in the URL field
Good Title
Recycling Sciences, Inc. - Manufacturer of distillation systems used to recycle and re-use solvents used by the printing industry.

Bad Title
Why Grassfed is Best! - The advantages of natural grass feeding of farm animals. Health benefits, news, and links to suppliers.

  • Title is not the title of the site. It's complete marketing hype.
Good Title
Eat Wild - The advantages of natural grass feeding of farm animals. Health benefits, news, and links to suppliers.

Bad Title
Electric Vehicles-Aircraft, Hybrid, Fuel Cell, Hydrogen, Compressed Air, Solar, Renewables, Reduce Air-Pollution, Increase Fuel Economy - Learn all about renewable energy, alternative fuel vehicles, and sustainable living.

  • This title is padded with a meaningless string of keywords. This is keyword spam, and is strictly forbidden.
Good Title
SunWater - Learn all about renewable energy, alternative fuel vehicles, and sustainable living.

Bad Title
Employment discrimination against African, Hispanic, and Asian Americans - Understanding what employment discrimination is, and what you can do about it.

  • Incorrect capitalization in the title.
Good Title
Employment Discrimination Against African, Hispanic, and Asian Americans - Understanding what employment discrimination is, and what you can do about it.

Bad Title
Antique hardware and more - Sells reproduction antique hardware, restoration and refinishing supplies.

  • Incorrect capitalization in the title.
  • Site title use "&" note "and" - while the guidelines for descriptions advise not to use the "&" in descriptions, using "&" is only if it appears this way on the site. If "and" is used on the site, don't replace it with "&"
Good Title
Antique Hardware & More - Sells reproduction antique hardware, restoration and refinishing supplies.

Bad Title
HOTSHOTS Photography - Wedding and special events photography.

  • Company name in all caps. This is not an acronym.
Good Title
Hotshots Photography - Wedding and special events photography.

Bad Title
Power to the Precocious! GEEKRIGHTS! - Geekrights is all about the discrimination and ignorance regarding those who "just don't fit in". With a bent towards workers in technology industries, this site attempts to expose those elements of discrimination of 'geeks' at any age.

  • Inappropriate use of emphatic punctuation (the exclamation points).
  • Use of all caps for a non-acronym.
  • Title is not now it appears on the site.
Good Title
GeekRights: Power to the Precocious - Covers the discrimination and ignorance regarding those who "just don't fit in". With a bent towards workers in technology industries, this site attempts to expose those elements of discrimination of 'geeks' at any age.
  • Note that "GeekRights" also appeared in the description. It was removed in the "Good" example.

Bad Title
FDIC - Information on deposit insurance, bank data, the banking system, consumer affairs, new topics and associated official information. Provides insured bank deposits and ensures that member banks meet required sound banking practices.

  • Acronym only used as title. While the category in which this site is listed may make the acronym's meaning obvious, it's more intuitive for the general user if you include the full form of the name followed by the acronym in ( ).
Good Title
Federal Deposit Insurance Corporation (FDIC) - Information on deposit insurance, bank data, the banking system, consumer affairs, new topics and associated official information. FDIC provides insured bank deposits and ensures that member banks meet required sound banking practices.

Bad Title
Welcome to My Home - Simon Trpin, medical doctor, and his travels through Europe and Australia.

  • This isn't the title of the site.
  • The actual title is "Welcome to Simon Trpin's Web Page" which isn't good either.
Good Title
Simon Trpin - Medical doctor discusses presents his travels through Europe and Australia.
  • Note the change in description. Since the name was used in the title, it would be repetitive to include it in the description.

Bad Title
Welcome to AspireSpace - The British Amateur Space / Rocket Programme - Amateur rocketry organisation in the UK, specialising in the design of construction of small rocket vehicles and associated hardware. Includes news and information on rocket vehicles and engines.

  • Site is for an organization. "Welcome to" is superfluous information.
  • The second part of the title is descriptive information. Again, descriptive information belongs in the description field, not the title.
Good Title
AspireSpace - Amateur rocketry organisation in the UK, specialising in the design of construction of small rocket vehicles and associated hardware. Includes news and information on rocket vehicles and engines.

Note:
Remember that if phrases like "Welcome to" or "Website" are an integral component of the title's official name of the title, don't remove it. It's very important to use common sense when applying this guideline. For example, Welcome to the Doll House - Includes cast and crew, plot summary, director and production notes.
  • "Welcome to the Doll House" is the name of the movie, so it would be incorrect to remove "Welcome to" from the title.

 

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